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A lighting store homepage with a blue pivoting lamp, a “Quick View” image of a ceiling pendant lampshade, and a graph showing increasing sales.

Create an online store with endless possibilities

Sell anything, anywhere, with an eCommerce platform built for your success.

Build an online store, grow an empire

Wix's intuitive online store builder and powerful features give you everything you need to set up, manage and market your business online, from startup to high growth.

An online store with a fashion model, the words “New Collection” and a list of payment method options.

How to create an online store

Follow these 7 simple steps to create an online store today:

  1. Sign up to a free online store builder.
    Pick an all-in-one platform that allows you to sell everywhere.

  2. Build your online store.
    Choose a free, designer-made online store template or start from scratch.

  3. Customize every aspect of your store’s unique design.
    Add design features and elements to attract customers.

  4. Add products to your store.
    Showcase what you’re selling in fully customizable galleries and product pages.

  5. Set up payment methods and shipping.
    Convert browsers to customers with a smooth purchase flow.

  6. Choose or connect a custom domain.
    Select a domain name that best represents your business

  7. Publish your online store and start selling.
    Use built-in tools to market your products, drive traffic and grow sales.


Join top-selling online store merchants thriving with Wix

"It amazes me the amount that my company has been able to earn in such a short span of time."
Ariel Young photo

Ariel Young

Copper and Brass Paper Goods


Design your unique online store

Discover the themes that drive sales. The Wix online store builder has flexible and free templates for every business.

Sports & Outdoors templates
Electronics templates
Home & Decor templates
Accessorize templates
Arts & Crafts templates
Fashion & Clothing templates

Seamless store setup, selling and inventory management

Get set to sell online

We’ve got you covered with secure hosting, you just need to customize your online shop template from gallery to cart, add products, and set rules for shipping and delivery.

Accept secure payments

Connect to Wix Payments or choose from 80+ payment providers to accept multiple payment methods. Stay secure with PCI-compliant payment processing and secure on-site checkout.

Maximize your sales potential

Sell on multiple sales channels, including leading global marketplaces and social networks, and manage everything through your Wix dashboard. Add to your inventory with dropshipping or print-on-demand products.

Reach your audience

Increase traffic and conversions with native email marketing tools, third-party apps and Wix’s AI-powered ad campaigns on Facebook and Instagram.

Engage with your shoppers

Easily categorize contacts into segments for more effective targeted campaigns with a full CRM suite. Use live chat, discounts, loyalty programs, and more to increase customer lifetime value.

Manage from one dashboard

View and fulfill orders, for your online store and multichannel sales, through one unified dashboard. Make changes on-the-go with the Wix Owner mobile app.

Powerful features to grow your reach

Enhance your marketing strategy for your online store with must-have tools.

Boost online sales

Grow revenue with gift cards, coupons, subscriptions and loyalty programs. Promote your online store with built-in email and social marketing tools, automations and more.

Do SEO right

Wix’s technical SEO infrastructure provides you with a strong foundation to optimize and grow your site’s organic traffic.

Analyze your shoppers

Dive into data with Wix Analytics. Discover more about your shoppers and their motivations, so you can create highly-targeted ad campaigns that convert.

Go global

Open your business to a global audience. Create an SEO-optimized, multilingual online store and add a currency converter to display prices to customers in their local currencies.

Reusable water bottle with a handle pictured in a sponsored social post, surrounded by sales and traffic data.

Discover the best in eCommerce web design


Learn from eCommerce experts

Read our blog to stay on top of what’s trending in eCommerce or delve deeper with educational how-to video tutorials from the Wix Learn experts.

Handsoap product on sale for $18 and a button to add to cart.

Online store builder FAQ

What is an online store?

An online store is a website where buyers browse and purchase goods or services directly online. This includes the storefront, product pages, cart and checkout, as well as the backend functions for managing inventory, orders and more.
Wix offers a professional online store builder that helps you launch your eCommerce store quickly and successfully.

Can I build an online store for free?

Yes, creating an online store with Wix is free. In fact, you get an unlimited free trial, so you can create as many online stores as you want—at no charge. This includes use of Wix's drag-and-drop builder to create your store and design your storefront, product pages, cart, and more. You can also add products, product images, set up shipping and publish your site. In order to begin accepting payments, you will have to upgrade to a Premium plan. However, to experiment with Wix and test out its online store features, there is no time limit for your free trial and no cap on the number of free stores you can build.

What is the best online store builder?

The question should really be, what is the best online store builder for you? Before you create your online store, consider the features you want—and need—to sell online, like designer-made templates, customizable product galleries, built-in marketing tools, multiple payment solutions and more. Next, think about what pricing plan will work best for your business. Shop around the various eCommerce website builders, compare rates and experiment with free trials before making your decision.

Why should I choose Wix for selling online?

Wix is a good choice for selling online because it has everything you need for eCommerce included out-of-the-box, yet it also has a high level of customization and advanced features to support businesses as they grow.

Some of the key benefits of Wix for selling online are:

  • Drag-and-drop online store builder. The Wix editor allows you to build unique and professional online stores from more than 900 free and customizable templates.

  • High-converting product pages and online shopping cart. With Wix you can easily create product galleries, customize product pages and optimize your cart to boost sales.

  • Easy product catalog management and dropshipping integrations. Wix merchants can add an extensive catalog of products and sell dropshipping and print-on-demand products from Wix's native platform or dozens of third-party apps.

  • Integration with leading sales channels. Wix merchants can sell on marketplaces like Amazon and eBay, plus social commerce channels like Instagram and Facebook.

  • Built-in tools for managing your online store. Wix allows you to manage shipping, inventory, orders and payments from one dashboard with a suite of analytics reports.

  • Advanced marketing tools to grow your audience. Wix features native tools to drive organic traffic to your store and create paid ads for Google and Facebook directly from your dashboard, plus CRM and email marketing tools for engaging existing customers.

How do I make a good online store?

Building a successful online store is more attainable than ever and it doesn't have to require a lot of up-front investment. Here are some essential steps to creating a profitable online shop:

  • Find the right product. Look for a product that has sufficient customer demand, but isn't already being sold by too many competitors.

  • Design a store that stands out. A key to differentiating yourself from the competition and building trust is designing a store that has a unique and professional look. Choosing a store builder with a wide variety of templates and advanced customization capabilities is key.

  • Make your store easy to navigate. Your goal in building your store should be to make it as easy as possible for your site visitors to find what they're looking for and complete their purchases. This includes a clear menu, shoppable products right on the home page, and as few clicks as possible to get through checkout.

  • Show your store is trustworthy. A big part of convincing shoppers to make online purchases is building trust in your brand. You can do this by adding elements such as an About Us page, product reviews, multiple payment methods, and secure on-site checkout.

How do I utilize AI to build a great retail website?

There are a number of AI tools that help online stores sell more. Some of the AI features that Wix offers include:

  • AI product description generator - Coming up with enticing product descriptions is very important, yet very time consuming. Using AI to create colorful product descriptions can help you scale your website and increase conversions.

  • AI SEO description generator - Writing good SEO descriptions helps your products rank better on search engines. Using AI to write these descriptions can save you time and make sure you're following SEO best practices.

  • Smart product recommendations - AI can analyze your site to offer customers the perfect recommended products ahead of checkout to help increase average order value.

  • Twik AI-powered site personalization - This AI engine arranges your site in a personalized way for every customer to increase the chances that they make a purchase. Twik users see a 12% revenue increase on average after using the app.

How do I start an online shop without inventory?

You can easily start an online store without worrying about inventory or upfront costs.

Dropshipping lets you source and sell limitless items from your eCommerce website. Create an online store website and choose items you’d like to sell from a dropshipping marketplace, like Modalyst. When a customer makes a purchase, the order is forwarded to your suppliers and they take care of shipping and fulfillment for you. Another option is selling digital products, like eBooks, music and stock images.

Will mobile shoppers be able to purchase in my store?

Yes, as long as you build your site on a platform that is mobile-friendly. If you build your shopping website with Wix, for example, it will automatically be optimized for phone screens. You can also customize elements of your site specifically for viewing on mobile devices. Shoppers can access your store in their device’s web browser and make secure payments on their smartphones. You can also choose to build a branded phone app with Wix's no-code branded app builder.

What products should I sell online?

Today, you can sell almost anything online. From your own original art to pet snacks, eBooks, t-shirts, board games, food and beauty subscriptions, hair extensions and more—the possibilities are truly endless. What you choose to sell online should be based on market demand, your target audience and eCommerce trends. The goal is to fill a need in the market.

How do I better convert online shoppers?

Converting more online shoppers is crucial to the success of your website. Here are a few conversion rate optimization (CRO) tips to help you better convert your shop visitors:

1. Reduce friction in your checkout process - Make it as quick and easy as possible for shoppers to make a purchase. Include Buy Now buttons and offer multiple payment methods.

2. Use high quality product photos and videos - Including images that give a good sense of the products' quality and dimensions is key to closing online sales of physical products.

3. Include customer reviews - Shoppers are much more likely to make a purchase online if they see multiple reviews recommending your store and individual products.

4. Offer free shipping - If you can afford it, offering free shipping is a good way to boost conversions. You can offer free shipping over a certain purchase amount to maintain profitability.

5. Send abandoned cart emails - Customers who added products to their cart have shown clear intent to buy. Setting up an automated email to entice them back can help close the deal.

For more ideas check out our full ecommerce conversion rate optimization tips.

What is the best online business to start in 2024?

eCommerce will continue to be the best way to make money online in 2024. The eCommerce market is expected to continue its growth this year, with estimates for annual sales nearing $7 trillion. Advancements in AI will make it increasingly easier to set up and manage your eCommerce business, as well as allowing you to personalize offers for customers in a way that will optimize revenues and retention. Read about 19 profitable eCommerce business ideas then get started with how to start an online store in 10 steps.

What is the cost of building an online store?

The cost of creating an online store depends on several factors: your online store builder, your subscription plan, web hosting, and any additional eCommerce features and marketing tools you need to sell online.

If you pay for everything separately, and need a web designer to help you build your store, you can pay anywhere from $1,000 to $10,000. However, using an all-in-one solution that includes free web hosting and built-in business solutions can cost as little as $20 to $200 per month.

With Wix, for example, you can set up your online store for free with no limited trial. Once you’re ready to sell online and accept payments for your site, upgrade to one of our Business & eCommerce Premium plans and get everything you need to sell ready out-of-the-box.

How do I drive high quality traffic to my online shop?

There are many ways to drive high-quality traffic to your online shop, including:

  • Implementing SEO best practices - Both the structure and the content of your site influences how your store and your products rank on search engines. Building your store on a platform with built-in SEO tools can help you get organic search traffic.

  • Bolstering your social media presence - Building your brand and/or personal presence on Facebook, Instagram, TikTok and other social channels can be a great driver of traffic to your site and products.

  • Engaging your audience with email marketing - Growing your email list through a lightbox or form on your site will give you a built-in audience who you can email about your latest products and sales.

  • Drawing them in with content marketing - Writing high quality content on your blog can help establish you as a trusted authority in your field and bring you more traffic from search engines.

We're here for you

Find quick solutions

Watch tutorials and read detailed articles in the Wix Help Center.

Contact us

Get dedicated support by chat or schedule a call with a Customer Care Expert.

Join our community

Collaborate with the Wix eCommerce Insiders and meet other Wix Merchants like yourself.

Launch an online store that’s destined for great things.

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